Pinterest Advertising For Content Marketers In 2022

 

With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Business owners investing in Pinterest ads for their business. Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy. 

Unfortunately, if you are not advertising on Pinterest, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behaviour. 

If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading.

Why Advertise on Pinterest?

The reach can be incredible. 

If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. But you have to know how does Pinterest advertising work?

Pinterest Search

Content shared through Pinterest can be found again and again through keywords, interests, and boards, increasing its potential as a long-term traffic generator for your business. By pinning, Pinterest users save content they like for later use, and this alone makes Pinterest a viable method for long-term visibility. 

Pins have a much longer lifespan. 

This longevity makes them a particularly powerful asset. Pins can show up in a user's feed months after being initially posted.

Pinterest users spend 27% more for click and collect shopping. 

Your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. A paid advertising strategy for Pinterest could help bolster your organic presence by gaining traction with potential buyers and improving brand recognition.

Gain Brand Awareness

Pinterest ads are an efficient way to gain brand awareness and recognition online. When compared to other social media platforms, Pinterest is the most suitable for branded content as users are more accepting of it, nor the content itself is invasive to the experience. Pinterest is a discovery tool, and users tend to look for new ideas, and brands can use it to their benefit. More and more users see brands on Pinterest for the first time, especially with promoted pins.

Increase Your Traffic and Sales

Utilizing high-quality images within Pinterest search can bring more traffic to your websites and landing pages while increasing your brand awareness, traffic, and sales. A benefit of Pinterest is it can bring more online traffic to your business, whether the traffic is paid or gained organically on the platform.

How To Advertise On Pinterest?

Sign up for a Pinterest Business account

Besides being a requirement for running ads, having a Pinterest Business account offers benefits like spotting emerging trends and driving website traffic. It’s easy to set one up, link an existing personal account or convert a personal Pinterest account to business.

Select campaign objective

After navigating to the Pinterest Ads Manager, you’ll be guided to set up your ad. There are several campaign objectives available to you based on which marketing funnel stage you want to target. Whether it’s brand awareness, driving consideration, or getting conversions, your campaign objective will dictate the type of Pinterest ad campaign you choose.

Set a budget & schedule

Next, set your budget and when you want the ad to run. Pinterest provides budget recommendations per objective. Except for the video view objective that uses ad groups, budgets are set at the campaign level. You can choose either a daily or lifetime budget and how you want to bid.

Create Pinterest ad groups with targeting

There are quite a few options in Pinterest ads which is why we created a guide dedicated solely to Pinterest ad targeting. A campaign can have multiple ad groups. You can choose from a variety of targeting options including interests, website visitors, and keywords.

Choose the Pins

Now, it’s time to choose the creative for your ads. For best results, remember to follow recommendations for sizes on videos and photos. Pinterest automatically provides you with a view of Pins and Boards to choose from for an ad. If you’re new to Pinterest, review some content tips to inspire your ad creative.

Pinterest Benefits To Content Marketing

Pinterest ads are an excellent add-on to any content marketing strategy as it offers a visual platform to post your content, expanding and giving you more options for your content distribution strategy. Using Pinterest in your content strategy, you can modify your content from other platforms to fit the Pinterest standards easily to connect with your audience there too. Creating a cross-platform social media strategy is an effective method to increase your reach online.

Conclusion:

There is a large potential reach when you create Pinterest advertising for Pinterest audiences - and, best of all, users are also actively searching the site for products like yours to buy. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of the potential audience.