How To Spy on Facebook Ads of Competitors?
Is it cheating to spy on competitors?
No! Absolutely not. Spying on contenders cannot be considered a crime or misbehavior until and unless one dares to peek into some personal and crucial credentials of other businesses.
Keeping a check on your competitor is related to getting an idea on how to deal with time management and strategize social media ads accordingly.
The idea of spying on your competitors might seem devious initially, but it is a common exercise performed by marketers everywhere. Facebook itself encourages and allows users to look into the ads that other companies and organizations are currently running on the platform.
But, here comes a question, how to spy on Facebook ads?
To spy on competitors’ Facebook ads, we have mentioned the top 3 ad spy tools that will help you to get an accurate result.
What is a Competitive Analysis?
Competitive analysis is snooping on the competition to see what they’re up to, their strategies to attract visitors, and the steps taken by them to grow online.
Competitive analysis isn’t only about keeping a check on your competitor. It’s about using your competitor as a source of knowledge and a means of reaching their customers. First of all, it is essential to pick contenders who are in a good position in social media marketing and are gaining good online responses.
The competitor’s customer feedback holds great opportunities to make your Facebook marketing strategy more precise. Also, analysis saves you time on split-testing and valuable ad spend. You can use all the tried and successful tactics implied by competitors to skip failures at your end.
The analysis results in specific hints about the design, audience, and copy choices to amplify your ad. Moreover, by spying on ads, you can know what to put in an ad to attract people to your product.
Top 3 Facebook ad Spy Tools
#1 PowerAdSpy
PowerAdSpy is a social ad spy software that provides a detailed breakdown of each creative, along with the landing page URL, date, last seen, social engagement, and other targeting options.
The tool also gives a possibility to spy on many social media platforms to grab user attention from every corner. Apart from Facebook, it also serves for:
Google Ads
Google Display
YouTube
Instagram
Reddit
Quora
Native Ads
It’s a great resource for marketers who want to expand themselves online.
Here, you can search ads by targeting keywords, domains, and advertisers. It facilitates sorting by the newest ad, longest-running ad, and social engagement stats accordingly. Moreover, the reason for being on the top of the list is its pricing. The software proffers all essential features that a marketer requires during the ad analysis.
#2 SocialAdScout
SocialAdScout offers great targeting options for its clients. One can find a ton of filters to apply on searches and detailed targeting options.
The tool includes desktop and mobile ads, along with any format you can imagine, and has real-time updates. It can search ads by redirects, so you can target tracking software to spy on affiliate campaigns.
It consists of a landing page download tool that makes it desirable for the consumers and thus is shortlisted to be on the 2nd in the list.
#3 AdPlexity
It is a tool for the marketer who wants to look beyond social ad search and analyze competitor campaigns across all major sources. AdPlexity comes with powerful filters and is a great tool to see other running affiliate campaigns.
While it’s great for social ads, the software is an all-in-one tool for multiple traffic sources. It is a well-established social media ad management tool in the field.
You can analyze competitor campaigns to network and track and find other campaigns that are also running by the advertiser at the same time.
This tool is a great time-saver that consists of advanced features built-in abilities that makes the tool proficient in its outcome.
Wrapping Words
With these power-packed tools, you can manage to spy on Facebook ads of your competitors and can get instant ideas on how to be more effective with content. Facebook has a wide range of audiences, and thus, it is essential to be particular about whom you want to target. With spying contenders of a similar field, it becomes much easier for you.