Here is Why Every Marketer Must-Know YouTube Stats Before Investing on YouTube

YouTube is in the top position as a search engine after Google and this is why you must feel secure in the decision to opt for this platform to enhance your business online. Since the beginning of YouTube, it has emerged as the easiest way to seek solutions and get alternatives in a much easier and more elaborated way. 

Many organizations soon understood the pace of this space and started investing and promoting their products. Thus it gave a completely new edge to online marketing. 

But, to gain an effective outcome, one must need to observe what works the best for their respective niches and plan accordingly. And this is possible by monitoring YouTube stats weekly or monthly to get a clear vision on how to navigate further to achieve commendable results.

Let’s know more about these statistics and what are the needs for observing these ratios.

How to Check YouTube Stats

If you are using YouTube for your business, then it is concerned with understanding YouTube analytics. Importantly, it is the soul of the business as it elaborates who your visitors are, where they are coming from, what age group they belong to and it helps to aim at filtered customers. 

1. Log in to the YouTube account.

2. Click on the profile icon in the upper right corner, then select YouTube Studio.

3. You’ll see some summary metrics right on the channel’s dashboard. To go more in-depth, click on Go To Channel Analytics, or select Analytics from the left-hand menu.

4. Analyze the Overview, Reach, Engagement, Audience, and Revenue (if applicable) depending on the information you’re looking for. 

5. Select Advanced Mode in the upper right corner for a more detailed breakdown of your channel analytics, as well as metrics for individual videos.

6. To download a report, you can choose the parameters to track in Advanced Mode. Click the downward-pointing arrow in the upper right corner. Now, choose Google Sheets or a file to generate the report. This is how one can track YouTube analytics.

Looking at the classified statistics, the following are a few unavoidable assets one must know about. 

General YouTube Statistics

The general statistics of overall social media platforms have been disclosed by the observers and till the year 2021, it has been observed that YouTube has a wider range of audience and people prefer the platform.

As YouTube mentioned, there are more than 2 billion active users per month who open the platform and navigate on destined pages. Also, more than 1 billion hours of YouTube content are watched every single day. 

According to the reports mentioned by YouTube, 70%+ YouTube watch time is done on mobile devices. More than 500 hours of content are uploaded on the platform every single minute. Additionally, 100+ countries have a local version of YouTube.

As YouTube is the second-largest search engine in the world, there is more than one-third of mobile internet traffic that comes from YouTube.

Also, it has been noted that there are comparatively more clicks on recommended videos on this platform as compared to others which makes a valuable asset to grow a business here and strategizing according to the YouTube channel stats.

YouTube Demographics Statistics

The platform can be termed as an absolute junction where infinite firms have ample videos starting from the basic information to the recent updates. The quality of content has made the space reliable and thus, you can target the potential audience with a good content strategy.

YouTube encompasses tutorials, entertaining, travel, education, motivation, religion, gaming,  and multiple videos that attract a wide range of visitors.

Two-thirds of Millennials say they can seek tutorials and how-to content for anything on YouTube easily.

It includes an almost equal audience of males and females, well the choice and interest of selecting videos could be different. The age group from 18 to 50 are the majority found active on YouTube with an average of around 20 minutes per day. 

According to Statista, by keenly observing the YouTube video stats, it has been claimed that:

  • 71% of US internet users between 26–35 of age, use YouTube.
  • Around 67% of US internet users aged 36–45 use YouTube.
  • 66% of US internet users aged 46–55 use YouTube primarily.
  • 58% of US internet users of 56 of age and above, use YouTube. 

Final Verdict

We hope this article has helped you build a roadmap on why it is important to know about YouTube stats and keep a regular note on the analytics. It ultimately provides information on is your plans working or not and thus improves the audience engagements accordingly.

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