Top Reasons for Businesses Should Be Using Facebook Live
One of the fastest-growing areas of video marketing is live video. Live video, or live streaming, involves broadcasting real-time footage on a variety of topics including celebrity events, concerts, scheduled promotions, as well as streaming between users.
Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing or seeing in real-time.
Businesses of all stripes and sizes are jumping on this social media trend, like Facebook Live, to promote their brands - as they should be! It's a bold approach to gaining more exposure. Social media ads have many benefits for a business. Here, let’s look into its benefits:
Create a Better Relationship with an Audience
Facebook Live Videos provide a more intimate level of engagement with an audience. Consumers can interact with your company in real-time. This creates a new level of trust and loyalty.
Where your product or service videos provide a structured and detailed view of your business, Facebook Live Videos are real and unrehearsed. Providing a personal connection and forming a level of loyalty and ensuring retention.
Provide Information Immediately
A Live Video offers the ability for you to see what works and what doesn’t work in real-time. It allows you to learn the sort of content your audience wants and what will they engage with the most.
It also allows you to communicate information in real-time
Updates to your hours, services, product launches, etc. Additionally, you can learn what your consumers and potential consumers are most interested in, which can assist you with providing the types of products and services that are in demand by your audience.
A Live Stream Video also allows your audience to see commentary from other consumers, which provides another referral source.
Reach More People
Live Streaming Videos on Facebook have the potential to attract a larger audience, generating more online visibility and branding. Because of the immediate interaction, commentary, and the fact that it is a viewable video, your business could entice more viewers than a simple post update.
Increase brand awareness
No advertisement, announcement, or history of live streams is required. Anyone can start a live video stream. Popular types of live streaming are Q&A sessions, news sharing, sneak peek of a new product launch, and behind-the-scenes at a live event. The feedback you receive from viewers is immediate which can serve as an excellent PR, marketing, and communications tool for a brand's strategy.
More brand engagement
The longer you live stream, the more likely people will discover and share your video. The reach is bigger than you think. You can stay live for up to four hours at a time. It's an opportunity to humanize your brand and establish a higher engagement with your customers and social followers.
The cost savings benefit of live streaming is it’s completely free. Startups, home-based entrepreneurs, and even bigger organizations looking for easy brand exposure can use it.
Cuts downtime
You don't need to spend time recording a video, editing the video, posting it, and everything else that goes into the process of generating content. You can offer real-time video content to your audience that's more authentic than a pre-recorded video.
It sticks around
Like everything else on your Facebook page, your Live video can sit there permanently and still get views. Marketers are jumping on this opportunity to use their videos for online marketing campaigns, mailing lists, and repurpose them on other social media channels to boost engagement.
You can also watch: How To Find Best Performing Facebook Ads Using PowerAdSpy
CONCLUSION:
Not only are more people interested in viewing a Facebook Live Video, but Facebook has also implemented an algorithm that ranks these videos higher in the News Feed, so they are more likely to be seen organically. As discussed above live video is becoming extremely popular as one of the most genuine ways to connect and interact with audiences.
